UX/UI CASE STUDY : THE SHOT REDESIGN
Along with surveys we interviews four potential users with different backgrounds and interest.
TRAVIS: A multifaceted social media user that uses Instagram, Snapchat, Twitter, and Facebook. 3900 followers. Key Insight: “An app to find locations would be super beneficial. “
BRYCE: An Instagram and TikTok Lifestyle content creator with 3,000+ followers. Key Insight: “Seeing other content creators keeps me motivated. It fuels me to look back at memories of pervious content that I have created and others.”
KIMBERLY: A lifestyle content creator on Instagram, YouTube, and TikTok. Has 5,000+ followers. Key Insight: “I’m inspired by things in the moment. If I setup a photoshoot then I tend to do more research. For the most part, I’m inspired by my surroundings - I see a place and think it would a cute picture.”
JOSEPH: A photographer and travel enthusiast who likes to use YouTube and Instagram with 3,000+ followers. Key Insight: “An app that finds location would be extremely useful. I spend 20 hours week looking for locations. I try not to use other people’s ideas like web pages and social media pages.
PROJECT SCOPE
Redesign of APP
TOOLS
Figma
Adobe Illustrator
GitHub
Google Drive Google Analytics
ROLE
UX Designer (Research, Visual Design, Interaction Design, User Testing)
TEAM
Joi Addison
Jada Robinson Khadijat Ogundimu Kandace Richards
with feedback from the mentor and peers
DURATION
3 Weeks
The-Shot is a location-scouting platform designed for content creators, photographers, models, and photo enthusiasts. It centralizes unique and inspiring shoot locations—whether for professional work or casual exploration—using GPS technology to help users discover hidden gems they might never have found otherwise.
PROJECT OVERVIEW
PROBLEM
The core purpose of the app is to help users effortlessly discover shoot locations using GPS. However, the existing interface and overall user experience required significant enhancement to make the process more intuitive, visually engaging, and user-friendly.
RESEARCH
Research provides a deep understanding of users—not just their immediate pain points, but also their goals, motivations, fears, and limitations. This foundational knowledge is key to designing thoughtful, effective solutions.
We kicked off our research phase by gaining buy-in from the app’s developer, K.J. Ogundimu. He highlighted major concerns, including the absence of a clear business model and a rushed, unpolished UI. His input helped shape our direction moving forward.
To further inform our design decisions, we conducted a user survey and interviewed four potential users from diverse backgrounds and interests, ensuring a well-rounded perspective on user needs and expectations.
SOLUTION
Redesigned the app to elevate its overall look and feel, introducing new features, interactive elements, and user guidance. The goal was to enhance the user experience while preserving the app’s original functionality and core purpose.
DESIGN PROCESS
IMPORTANT NOTES
Lisa is a one-woman team managing multiple roles.
Improve the process for submitting internship requests, case reviews, and general inquiries.
Offer clear information on legal rights and provide resource links.
Fix the broken direct donation link.
Prefers Art Deco and Art Nouveau aesthetics.
AFFINITY DIAGRAM
We created an Affinity Diagram, from the data collected from our survey and qualitative interview.
SURVEY/QUALITATIVE INTERVIEW QUESTION
How frequently do you volunteer your time with non-profit organizations?
What factors or values influence your decision to volunteer?
How often do you make financial contributions to non-profit organizations?
What motivates you to support non-profits through donations?
What information or features would you expect to see on a non-profit’s website to ensure your donation is being used responsibly and effectively?
What is your preferred method for receiving updates and communications from non-profit organizations?
If you prefer to stay informed through social media, which platforms do you actively use?
INSIGHT
The average person volunteers once every three months.
Most people donate to a cause monthly.
Email updates are the preferred method for receiving news and updates.
Instagram is the most popular social media platform for news and updates.
NEEDS
People are more likely to volunteer for causes that personally impact them.
People are more motivated to donate when they feel a personal connection to the cause.
To maintain donor engagement, organizations should provide annual accounting reports, updated photos, and testimonials.
Email remains the preferred channel for news and updates.
USER PERSONA
COMPETITOR ANALYSIS
HEURISTIC EVALUATION
Key Points that need to be addressed during redesign.
CARD SORTING
I first mapped the existing navigation to identify sections that could be reorganized or removed. Then, we added a new section based on the stakeholder's request.
WIREFRAMES
After analyzing and redesigning the current navigation, we created a user flow outlining two key website interactions. Each team member developed a wireframe, and we combined the best ideas from each to create our final prototype.
HIGH-FIDELITY WIREFRAMES
Good navigation is a crucial element of any website. When creating a high-fidelity prototype, I prioritize navigation first, as it plays a key role in user experience and strategy. Effective navigation allows visitors to easily find content, search, and browse while also increasing engagement, encouraging repeat visits, and improving the likelihood of users taking action.
STAKEHOLDER INTERVIEW
“The Shot was created to make space for photo enthusiast to centralize their ideas about great photoshoot locations”
FUSTURATIONS
“UI of it is very crude and rushed”
“My biggest frustration with the app’s that there isn’t a business model, there’s not a way to make money”
EXPECTIONS
Would like to see dark and light mode feature added.
Wants a continuation of post to the app’s photos.
USER INSIGHTS
76.5% of of 21 users enjoy making video and photos content.
85.7% Users use Instagram above other apps to post contents.
Next, we developed a high-fidelity prototype for usability testing. This step is essential for identifying issues in information architecture and user flows, helping us pinpoint friction points and improve the overall user experience.
USABILITY TESTING
We conducted both in-person and remote usability testing with five participants.
Tested Tasks:
Make a Donation
Submit a Case Request
Find More Resources
All tasks had a 100% completion rate. We recorded any mistakes, slips, and moments of confusion to identify areas for improvement.
With the final prototype completed, I believe the initial design goals have been successfully met.
FUTURE OPPORTUNITIES / NEXT STEPS
Develop an in-house online training program for interns.
Streamline the donation process further.
Showcase the annual budget report.
Implement a 24-hour messenger for immediate help and legal advice.
Expand the forum’s scope to support women beyond campus sexual harassment cases.
Create a mobile-friendly version of the site.